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Ads for real-estate businesses

Listing photos in. Ads that clear Fair Housing out.

Images in every shape and reels set to music, written to describe the home — never who should live in it.

Rosecut is in private testing, by invitation only.

Tall ad: “A kitchen with an island and room to cook. On display now in San Antonio.” over a photo of the kitchen.
Square ad: “A bath worth the tour.” 4 bed, 2 bath, 1,493 sq ft, over a photo of the bathroom.
Square ad: “1,493 sq ft, 4 bed, 2 bath, $99,900” over a photo of the living room.
Ads for Homes 2 Go, in San Antonio.

You say what it’s for. Ruby makes the ads.

Ruby is the assistant inside Rosecut. Say it the way you would say it to a person — she keeps the meaning, not the words.

  1. Tell Ruby what you’re advertising

    A home, a sale, an open house, or the business itself. Speak it or type it, the way you would tell a customer. Ruby pulls out the facts, and asks when two of them disagree.

  2. Pick the photos

    Add a listing once, from your computer or your phone, and every ad can use its photos. Ruby points out any copyright line she finds before anything is made.

  3. Heart the ones you like

    Ruby makes several ads at once. Heart the ones you like, say what to change, and download the finished files.

Ruby

Here are four ads from your 9 photos, all cleared for Fair Housing. Heart the ones you like. To change something, just say it — use a number to point at one.

One ad, every shape

Square for the feed, portrait for more of the screen, tall for Stories and Reels, wide for websites. Each one is re-laid out, not stretched.

Reels run about 20 seconds, set to music, with a voiceover if you want one. The cuts land on the beat or follow the script.

Square ad: “Light in every room. On display at 1620 SE Loop 410, San Antonio.” over a photo of the living room.
Square Feed
The same ad laid out tall, for Stories and Reels.
Tall Stories and Reels

Checked before it goes out

Real estate ads fall under Fair Housing and the ad platforms’ housing rules. Every ad is checked, in every shape it goes out in.

Ruby changed one thing on the way: she dropped “family-sized” from the headline, because it describes who should live there. It now reads “1,493 square feet.”

  • Describes the home, never who should live in itFair Housing
  • No money words — no financing, payments or creditAd platform rules
  • Equal Housing Opportunity on every shapeFair Housing
  • Your website and phone number on every shapeYour brand kit

Your brand, your team, your call

  • Your brand on every ad

    Ruby reads your logo and colors off your website, once. There is no template: layout, photo, words and type change every time. What comes along is the logo, the colors and the contact line.

  • Made for a team

    Everyone works from the same library, brand kit and list of words Ruby never writes. Turn on sign-off, and nothing downloads until a Broker signs off.

  • You decide where it goes

    Everything is saved to your library. Nothing is scheduled and nothing is posted: Rosecut doesn’t connect to an ad account, on purpose. It makes the work; you choose where it runs.

Coming to Mac and iPhone

Rosecut is in private testing, by invitation only.

Testing it already? Sign in inside the app